Cover Image

QR Code

Advertising and promotion : an integrated marketing communications perspective

Main Author:	Belch, George E. (Author)
Other Authors:	Belcher, Michael A.
Format:	Book
Published:	New York, NY: Irwin McGraw Hill, [2015] @2015.
Edition:	10th edition.
Subjects:	Advertising Sales promotion Communication in marketing

Similar Items

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E.
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E.
Published: (2024)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E.
Published: (2019)

Advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (2009)

Advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (2004)

Advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (2001)

Advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (1998)

Introduction to advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (1995)

Advertising and promotion : integrated marketing communications
by: Shimp
Published: (2007)

Advertising communications & promotion management
by: ROSSITER
Published: (1997)

Advertising, promotion and supplemental aspects of integrated marketing communications
by: Shimp
Published: (2000)

Advertising, promotion and other aspects of integrated marketing communications
by: Shimp
Published: (2010)

Advertising, promotion and supplemental aspects of integrated marketing communications
by: Shimp
Published: (2003)

Advertising, promotion and supplemental aspects of integrated marketing communications
by: Shimp
Published: (1997)

Advertising, promotion and other aspects of integrated marketing communications
by: Shimp, Terence A.
Published: (2013)

Advertising, promotion and other aspects of integrated marketing communications
by: Shimp, Terence A
Published: (2018)

Advertising and promotion : an integrated marketing communications approach
by: Hackley, Chris
Published: (2010)

Cases in advertising and promotion management
by: PATTI

CIM workbook : promotional practice 1998-99 for advanced certificate
by: ACE
Published: (1998)

When ads work : new proof that advertising triggers sales
by: JONES
Published: (1995)

The new maxi marketing
by: RAPP
Published: (1996)

WEB advertising and marketing
by: TESTERMAN
Published: (1996)

Sales promotion essentials : the 10 basic sales promotion techniques : the 10 basic sales promotion techniques : and how to use them
by: SCHULTZ
Published: (1998)

Contemporary advertising & integrated marketing communications
by: Arens
Published: (2011)

Contemporary advertising & integrated marketing communications
by: Arens, William F.
Published: (2017)

Contemporary advertising & integrated marketing communications
by: Arens, William F.
Published: (2013)

Integrated advertising, promotion & marketing communications
by: Clow
Published: (2007)

Advertising
by: MacRury
Published: (2009)

Advertising
by: WHITE
Published: (2000)

Advertising
by: JEFKINS
Published: (1992)

Advertising : principles and practice
by: Wells
Published: (2000)

Advertising : principles & practice
by: Wells
Published: (2009)

Advertising : principles and practice
by: Wells
Published: (2006)

Advertising : concept and copy
by: FELTON

Advertising : principles and practice
by: Wells
Published: (1998)

Advertising : planning, implementation and control
by: NYLEN
Published: (1986)

Advertising : planning, implementation and control
by: NYLEN
Published: (1993)

Advertising : principles and effective IMC practice
Published: (2007)

Contemporary advertising
by: Arens
Published: (2009)