00940pamaa2200277 4500 0000053716 20190221090000.0 151123s2015 eng 9789814575119 (pbk.) 9814575119 (pbk.) HF5823 BEL 2015 Belch, George E. author Advertising and promotion : an integrated marketing communications perspective George E. Belch and Michael A. Belch. 10th edition. New York, NY: Irwin McGraw Hill, [2015] @2015. xxxvi, 842p.: col. ill.; 29cm. text rdacontent unmediated rdamedia volume rdacarrier BBADI Includes bibliographical references and index Advertising Sales promotion Communication in marketing Belcher, Michael A. http://www.mhhe.com