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151123s2015 eng |
| 020 |
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|a 9789814575119 (pbk.)
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|a 9814575119 (pbk.)
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|a HF5823
|b BEL 2015
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1 |
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|a Belch, George E.
|e author
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1 |
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|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch and Michael A. Belch.
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| 250 |
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|a 10th edition.
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| 260 |
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|a New York, NY:
|b Irwin McGraw Hill,
|c [2015] @2015.
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| 300 |
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|a xxxvi, 842p.:
|b col. ill.;
|c 29cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
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|a BBADI
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a Advertising
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| 650 |
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|a Sales promotion
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| 650 |
0 |
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|a Communication in marketing
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| 700 |
1 |
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|a Belcher, Michael A.
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| 901 |
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|u http://www.mhhe.com
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