Advertising and promotion : an integrated marketing communications perspective
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| Other Authors: | |
| Format: | Book |
| Published: |
New York, NY:
Irwin McGraw Hill,
[2015] @2015.
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| Edition: | 10th edition. |
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| Physical Description: | xxxvi, 842p.: col. ill.; 29cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789814575119 (pbk.) 9814575119 (pbk.) |