Belch, G. E., & Belcher, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective (10th edition.). New York, NY: Irwin McGraw Hill.
Chicago Style CitationBelch, George E., and Michael A. Belcher. Advertising and Promotion: An Integrated Marketing Communications Perspective. 10th edition. New York, NY: Irwin McGraw Hill, 2015.
MLA CitationBelch, George E., and Michael A. Belcher. Advertising and Promotion: An Integrated Marketing Communications Perspective. 10th edition. New York, NY: Irwin McGraw Hill, 2015.
Warning: These citations may not always be 100% accurate.