Principles of marketing
| Main Author: | Kotler, Philip (Author) |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Book |
| Published: |
Harlow, England:
Pearson Education,
[2016].
|
| Edition: | Sixteenth edition. |
| Subjects: | |
| Online Access: | http://www.pearsonglobaleditions.com |
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