00856pamaa2200277 4500 0000053693 20190125090000.0 151022 eng 9781292092485 (pbk.) 1292092483 (pbk.) LCC HF5415 KOT 2016 Kotler, Philip author Principles of marketing Philip Kotler and Gary Armstrong. Sixteenth edition. ♭2016. Harlow, England: Pearson Education, [2016]. 731 pages: color illustrations; 28 cm. text rdacontent unmediated rdamedia volume rdacarrier LS E-MBA Includes bibliographical references and index Marketing Armstrong, Gary http://www.pearsonglobaleditions.com