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| LEADER |
00856pamaa2200277 4500 |
| 001 |
0000053693 |
| 005 |
20190125090000.0 |
| 008 |
151022 eng |
| 020 |
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|a 9781292092485 (pbk.)
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| 020 |
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|a 1292092483 (pbk.)
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| 040 |
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|a LCC
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| 090 |
0 |
0 |
|a HF5415
|b KOT 2016
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| 100 |
1 |
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|a Kotler, Philip
|e author
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler and Gary Armstrong.
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| 250 |
|
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|a Sixteenth edition.
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| 264 |
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4 |
|c ♭2016.
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| 264 |
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1 |
|a Harlow, England:
|b Pearson Education,
|c [2016].
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| 300 |
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|a 731 pages:
|b color illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a LS E-MBA
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary
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| 856 |
4 |
0 |
|u http://www.pearsonglobaleditions.com
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