Principles of marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Harlow, England:
Pearson Education,
[2016].
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| Edition: | Sixteenth edition. |
| Subjects: | |
| Online Access: | http://www.pearsonglobaleditions.com |
| Physical Description: | 731 pages: color illustrations; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781292092485 (pbk.) 1292092483 (pbk.) |