APA Citation

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Sixteenth edition.). Harlow, England: Pearson Education.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Sixteenth edition. Harlow, England: Pearson Education, 2016.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Sixteenth edition. Harlow, England: Pearson Education, 2016.

Warning: These citations may not always be 100% accurate.