00758pamaa2200229 4500 0000053588 20150911090000.0 150910s2015 eng 9781292016894 (pbk.) 1292016892 (pbk.) HD30.28 DAV 2015 David, Fred R. Strategic management : concepts & cases Fred R. David and Forest R. David. 15th ed. Upper Saddle River, N.J.: Pearson Education, 2015. 682p.: col.ill; 29cm. BACCI Includes bibliographical references and index Strategic planning -- Case studies Strategic planning David, Forest R. http://www.prenhall.com