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| LEADER |
01302pamaa2200289 4500 |
| 001 |
0000053585 |
| 005 |
20190628090000.0 |
| 020 |
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|a 1292092629 (pbk)
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| 020 |
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|a 9780133856460 (pbk.)
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| 020 |
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|a 9781292092621 (pbk.)
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| 082 |
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|a 658.8 KOT 2016
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| 090 |
0 |
0 |
|a HF5415.13
|b KOT 2016
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| 100 |
1 |
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|a Kotler, Philip
|e author
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| 245 |
1 |
0 |
|a Marketing management
|c Philip Kotler, Kevin Lane Keller.
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| 250 |
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|a 15th edition.
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| 264 |
|
1 |
|a Harlow:
|b Pearson Education,
|c [2016] ♭2016.
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| 300 |
|
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|a 714 pages:
|b color illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
0 |
0 |
|a Various multi-media instructional aids, including a web site, are available to supplement the text
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| 501 |
0 |
0 |
|a BFNPI
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 505 |
0 |
0 |
|a Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Keller, Kevin Lane
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| 901 |
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|u www.pearsonhighered.com
|
