Marketing management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Harlow:
Pearson Education,
[2016] â™2016.
|
| Edition: | 15th edition. |
| Subjects: |
| Item Description: | Various multi-media instructional aids, including a web site, are available to supplement the text |
|---|---|
| Physical Description: | 714 pages: color illustrations; 28 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1292092629 (pbk) 9780133856460 (pbk.) 9781292092621 (pbk.) |