Kotler, P., & Keller, K. L. (2016). Marketing management (15th edition.). Harlow: Pearson Education.
Chicago Style CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 15th edition. Harlow: Pearson Education, 2016.
MLA CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 15th edition. Harlow: Pearson Education, 2016.
Warning: These citations may not always be 100% accurate.