Brand anarchy : Managaing corporate reputation

Main Author: Earl
Other Authors: Waddington,
Format: Book
Published: London: Bloomsbury Publishing PLC, 2012.
Subjects:
LEADER 00716pamaa2200217 4500
001 0000053565
005 20150707090000.0
008 150708s2012 eng
020 0 0 |a 9781408157220 (pbk.)  
090 0 0 |a HD69.B7   |b EAR 2012 
100 1 0 |a Earl  
245 1 0 |a Brand anarchy :   |b Managaing corporate reputation   |c Steve Earl and Stephen Waddington. 
260 0 0 |a London:   |b Bloomsbury Publishing PLC,   |c 2012. 
300 |a xvi, 256p:   |b ill.;   |c 18 cm. 
501 0 0 |a BFNPI 
650 0 0 |a Corporations --   |x Public relations  
650 0 0 |a Product management  
650 0 0 |a Corporate image  
650 0 0 |a Brand name products --   |x Management  
700 1 1 |a Waddington,   |h Stephen  
901 |u http://www.bloomsbury.com