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LEADER |
00716pamaa2200217 4500 |
001 |
0000053565 |
005 |
20150707090000.0 |
008 |
150708s2012 eng |
020 |
0 |
0 |
|a 9781408157220 (pbk.)
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090 |
0 |
0 |
|a HD69.B7
|b EAR 2012
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100 |
1 |
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|a Earl
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245 |
1 |
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|a Brand anarchy :
|b Managaing corporate reputation
|c Steve Earl and Stephen Waddington.
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260 |
0 |
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|a London:
|b Bloomsbury Publishing PLC,
|c 2012.
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300 |
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|a xvi, 256p:
|b ill.;
|c 18 cm.
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501 |
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|a BFNPI
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650 |
0 |
0 |
|a Corporations --
|x Public relations
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650 |
0 |
0 |
|a Product management
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650 |
0 |
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|a Corporate image
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650 |
0 |
0 |
|a Brand name products --
|x Management
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700 |
1 |
1 |
|a Waddington,
|h Stephen
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901 |
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|u http://www.bloomsbury.com
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