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| LEADER |
00655pamaa2200205 4500 |
| 001 |
0000053384 |
| 005 |
20150320090000.0 |
| 008 |
150320s2014 eng |
| 020 |
0 |
0 |
|a 9781412997614 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b BLA 2014
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| 100 |
1 |
0 |
|a Blakeman
|
| 245 |
1 |
0 |
|a Nontraditional media in marketing and advertising
|c Robyn Blakeman.
|
| 260 |
0 |
0 |
|a California, CA:
|b ill.,
|c 2014.
|
| 300 |
|
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|a vii, 255 p.:
|b illustrations;
|c 23 cm.
|
| 501 |
0 |
0 |
|a FOBCAL
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Alternative mass media
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| 901 |
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|u http://www.sagepublications.com
|
