00690pamaa2200217 4500 0000053227 20141231090000.0 150103s2015 eng 9781118830284 (pbk.) 658.848 KOT 2015 HF1416 KOT 2015 Kotabe International marketing Masaaki Kotabe and Kristiaan Helsen. 6th ed. New York: John Wiley & Sons, Inc, 2015. xxiv, 595p.: ill.col.maps; 28cm. FOBCAL International business enterprises -- Management Export marketing -- Management Helsen, Kristiaan www.wiley.com