International marketing

Main Author: Kotabe
Other Authors: Helsen,
Format: Book
Published: New York: John Wiley & Sons, Inc, 2015.
Edition:6th ed.
Subjects:
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082 |a 658.848 KOT 2015 
090 0 0 |a HF1416   |b KOT 2015 
100 1 0 |a Kotabe  
245 1 0 |a International marketing   |c Masaaki Kotabe and Kristiaan Helsen. 
250 0 0 |a 6th ed. 
260 0 0 |a New York:   |b John Wiley & Sons, Inc,   |c 2015. 
300 |a xxiv, 595p.:   |b ill.col.maps;   |c 28cm. 
501 0 0 |a FOBCAL 
650 0 0 |a International business enterprises --   |x Management  
650 0 0 |a Export marketing --   |x Management  
700 1 1 |a Helsen,   |h Kristiaan  
901 |u www.wiley.com