Description: International marketing

Main Author:	Kotabe
Other Authors:	Helsen,
Format:	Book
Published:	New York: John Wiley & Sons, Inc, 2015.
Edition:	6th ed.
Subjects:	International business enterprises -- > Management Export marketing -- > Management

Physical Description:	xxiv, 595p.: ill.col.maps; 28cm.
ISBN:	9781118830284 (pbk.)