Factors affecting generation Y in making the purchased decision of healthy fast food in Klang Valley of Malaysia - Kang Kai (Nilai: INTI International University, 2014)
MBA 193
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Healthy fast food; MBA; Consumer behavioral