Factors affecting generation Y in making the purchased decision of healthy fast food in Klang Valley of Malaysia

Main Author: Kang Kai (Author)
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
MBA
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090 0 0 |a HD31   |b KAN 2014 
100 1 |a Kang Kai   |e author  
245 1 0 |a Factors affecting generation Y in making the purchased decision of healthy fast food in Klang Valley of Malaysia   |c Kang Kai. 
264 1 |a Nilai:   |b INTI International University,   |c 2014. 
300 |a ix, 143 pages:   |b illustrations;   |c 30 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a online  |2 rdcarrier 
500 0 0 |a MBA 193 
500 0 0 |a Master Of Business Administration, 2014 
500 0 0 |a Master of Business Administration Faculty of Business, Communication and law INTI International University 2014 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University 
650 1 0 |a Thesis (M.B.A.) --   |x Business  
650 1 0 |a Healthy fast food  
650 1 0 |a MBA  
650 1 0 |a Consumer behavioral  
901 |u http://intilib.intimal.edu.my/equip-intin/custom/home.jsp