The impact of brand equity on Gen-Y in the purchased of foreign cosmetic products - Feng Pan Pan (Nilai: INTI International University, 2014)
MBA 184
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Brand equity; Consumer behavioral; MBA