Impact of celebrity endorsement on the purchasing intentions among young adults in Malaysia - Chen Can (Nilai: INTI International University, 2014)
MBA 183
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; MBA; Consumer behavioral; Celebrity endorsement