Impact of celebrity endorsement on the purchasing intentions among young adults in Malaysia

Main Author: Chen Can
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
MBA
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245 1 0 |a Impact of celebrity endorsement on the purchasing intentions among young adults in Malaysia   |c Chen Can. 
260 0 0 |a Nilai:   |b INTI International University,   |c 2014. 
300 |a vi, 184p.:   |b ill.;   |c 30 cm. 
500 0 0 |a MBA 183 
500 0 0 |a Master Of Business Administration, 2014 
500 0 0 |a Master of Business Administration Faculty of Business, Communication and law INTI International University 2014 
502 0 0 |a Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University 
650 0 0 |a Thesis (M.B.A.) --   |x Business  
650 0 0 |a MBA  
650 0 0 |a Consumer behavioral  
650 0 0 |a Celebrity endorsement  
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