Impact of celebrity endorsement on the purchasing intentions among young adults in Malaysia
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Nilai:
INTI International University,
2014.
|
| Subjects: |
| Item Description: | MBA 183 Master Of Business Administration, 2014 Master of Business Administration Faculty of Business, Communication and law INTI International University 2014 |
|---|---|
| Physical Description: | vi, 184p.: ill.; 30 cm. |