A study on the of advertising media on Malaysia consumers' brand awareness and purchase intention towards food products

Main Author: Hue Shin Yen
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
MBA
Item Description:Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
MBA 177
Physical Description:viii, 128p.: ill.; 30 cm.