Private brand purchase intention : an Analysis in Malaysia - Dou Ye (Nilai: INTI International University, 2014)
MBA 176
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Brand; Consumer behavioral; MBA