An evaluation of CSR areas in influencing mobile phone purchasing intention by customer in Malaysia

Main Author: Han Xi (Author)
Format: Book
Published: Nilai: INTI International University, 2014.
Subjects:
CSR
MBA
Item Description:MBA 169
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Physical Description:130 pages: illustrations; 30 cm.