Factors the influence consumers' purchase intention towards ambient advertising in Malaysia - Shen Jiayuan (Nilai, Negeri Sembilan: INTI International University, 2014)
MBA 167
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Thesis (M.B.A.), Faculty of Of Business, Communications and Law, INTI International University
Keywords: Thesis (M.B.A.) -- -- Business; Advertising; MBA; Consumer behavioral