Factors the influence consumers' purchase intention towards ambient advertising in Malaysia
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| Format: | Book |
| Published: |
Nilai, Negeri Sembilan:
INTI International University,
2014.
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| Subjects: |
| Item Description: | MBA 167 Master Of Business Administration, 2014 Master of Business Administration Faculty of Business, Communication and law INTI International University 2014 |
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| Physical Description: | 103 pages: illustrations; 30 cm. |