Factors the influence consumers' purchase intention towards ambient advertising in Malaysia

Main Author: Shen Jiayuan (Author)
Format: Book
Published: Nilai, Negeri Sembilan: INTI International University, 2014.
Subjects:
MBA
Item Description:MBA 167
Master Of Business Administration, 2014
Master of Business Administration Faculty of Business, Communication and law INTI International University 2014
Physical Description:103 pages: illustrations; 30 cm.