Factors the influence consumers' purchase intention towards ambient advertising in Malaysia

Main Author: Shen Jiayuan (Author)
Format: Book
Published: Nilai, Negeri Sembilan: INTI International University, 2014.
Subjects:
MBA


TSAM LIBRARY

Call Number: HD31 SHE 2014
Accession Item Category Format Status Notes
THS0000266 Reference Thesis Master AVAILABLE