Business market management : understanding, creating, and delivering value
Main Author: | Anderson |
---|---|
Other Authors: | Narus,, Narayandas, |
Format: | Book |
Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2009.
|
Edition: | 3rd ed. |
Subjects: |
Similar Items
-
Business marketing : a global perspective
by: HAYES
Published: (1996) -
Business-to-business marketing : a step-by-step guide
by: WRIGHT
Published: (2004) -
Marketing : creating value for customers
by: Churchill
Published: (1998) -
Business marketing management : B2B
by: Hutt
Published: (2010) -
Business marketing management : B2B
by: Hutt
Published: (2013)