00802pamaa2200229 4500 0000052997 20140902090000.0 140902s2009 eng 9780132089968 (pbk.) 0132089963 (pbk.) HF5415.1263 AND 2009 Anderson Business market management : understanding, creating, and delivering value James C. Anderson, James A. Narus, Das Narayandas. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2009. xxv, 470 p.: col. ill.; 25 cm. BBUS Includes bibliographical references and index Industrial marketing Narus, James A. Narayandas, Das http://www.prenhall.com