Business market management : understanding, creating, and delivering value

Main Author: Anderson
Other Authors: Narus,, Narayandas,
Format: Book
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
Edition:3rd ed.
Subjects:
LEADER 00802pamaa2200229 4500
001 0000052997
005 20140902090000.0
008 140902s2009 eng
020 0 0 |a 9780132089968 (pbk.)  
020 0 0 |a 0132089963 (pbk.)  
090 0 0 |a HF5415.1263   |b AND 2009 
100 1 0 |a Anderson  
245 1 0 |a Business market management :   |b understanding, creating, and delivering value   |c James C. Anderson, James A. Narus, Das Narayandas. 
250 0 0 |a 3rd ed. 
260 0 0 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2009. 
300 |a xxv, 470 p.:   |b col. ill.;   |c 25 cm. 
501 0 0 |a BBUS 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Industrial marketing  
700 1 1 |a Narus,   |h James A.  
700 1 1 |a Narayandas,   |h Das  
901 |u http://www.prenhall.com