Business market management : understanding, creating, and delivering value
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2009.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxv, 470 p.: col. ill.; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132089968 (pbk.) 0132089963 (pbk.) |