Anderson, Narus,, & Narayandas. (2009). Business market management: Understanding, creating, and delivering value (3rd ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Chicago Style CitationAnderson, Narus, and Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
MLA CitationAnderson, Narus, and Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.