00766pamaa2200241 4500 0000052941 20140826090000.0 140826s2005 eng 9780324282924 (pbk.) 0324282923 (pbk.) 658.8 LAM 2005 HF5415 LAM 2005 Lamb Essentials of marketing Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 4th ed. Mason, Ohio: Thomson/South-Western, 2005. xxxvi, 572p.: col.ill.; 29cm. Includes bibliographical references and indexes Marketing Marketing -- Management Hair, Joseph F. McDaniel, Carl D http://www.swlearning.com