Essentials of marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio:
Thomson/South-Western,
2005.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxxvi, 572p.: col.ill.; 29cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780324282924 (pbk.) 0324282923 (pbk.) |