Lamb, Hair,, & McDaniel. (2005). Essentials of marketing (4th ed.). Mason, Ohio: Thomson/South-Western.
Chicago Style CitationLamb, Hair, and McDaniel. Essentials of Marketing. 4th ed. Mason, Ohio: Thomson/South-Western, 2005.
MLA CitationLamb, Hair, and McDaniel. Essentials of Marketing. 4th ed. Mason, Ohio: Thomson/South-Western, 2005.
Warning: These citations may not always be 100% accurate.