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| LEADER |
00752pamaa2200229 4500 |
| 001 |
0000052939 |
| 005 |
20140826090000.0 |
| 008 |
140826s2007 eng |
| 020 |
0 |
0 |
|a 9780132382090 (pbk.)
|
| 020 |
0 |
0 |
|a 0132382090 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b CLO 2007
|
| 100 |
1 |
0 |
|a Clow
|
| 245 |
1 |
0 |
|a Integrated advertising, promotion & marketing communications
|c Kenneth E. Clow, Donald Baack.
|
| 250 |
0 |
0 |
|a 3rd ed.
|
| 260 |
0 |
0 |
|a Upper Saddle River, NJ:
|b Pearson Prentice Hall,
|c 2007.
|
| 300 |
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|a xxiii, 515p:
|b ill.;
|c 28 cm.
|
| 501 |
0 |
0 |
|a BBUS
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
1 |
|a Baack,
|h Donald
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| 901 |
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|u http://www.prenhall.com
|
