Integrated advertising, promotion & marketing communications
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, NJ:
Pearson Prentice Hall,
2007.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxiii, 515p: ill.; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132382090 (pbk.) 0132382090 (pbk.) |