Marketing : principles & perspectives
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill/Irwin,
2007.
|
| Edition: | 5th ed. |
| Series: | Irwin McGraw Hill series in marketing
|
| Subjects: |
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill/Irwin,
2007.
|
| Edition: | 5th ed. |
| Series: | Irwin McGraw Hill series in marketing
|
| Subjects: |