00840pamaa2200253 4500 0000052936 20140826090000.0 140826s2007 eng 9780071108119 (pbk.) 0071108114 (pbk.) 658.8 BEA 2007 HF5415.1 BEA 2007 BEARDEN Marketing : principles and perspectives Marketing : principles & perspectives William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. 5th ed. Boston: McGraw-Hill/Irwin, 2007. xxxvi, 588p.: 28cm. Irwin McGraw Hill series in marketing Includes bibliographical references and index Marketing Ingram, Thomas N. Laforge, Raymond W. www.mhhe.com