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| LEADER |
00840pamaa2200253 4500 |
| 001 |
0000052936 |
| 005 |
20140826090000.0 |
| 008 |
140826s2007 eng |
| 020 |
0 |
0 |
|a 9780071108119 (pbk.)
|
| 020 |
0 |
0 |
|a 0071108114 (pbk.)
|
| 082 |
|
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|a 658.8 BEA 2007
|
| 090 |
0 |
0 |
|a HF5415.1
|b BEA 2007
|
| 100 |
1 |
0 |
|a BEARDEN
|
| 240 |
0 |
0 |
|a Marketing : principles and perspectives
|
| 245 |
1 |
0 |
|a Marketing :
|b principles & perspectives
|c William O. Bearden, Thomas N. Ingram and Raymond W. LaForge.
|
| 250 |
0 |
0 |
|a 5th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill/Irwin,
|c 2007.
|
| 300 |
|
|
|a xxxvi, 588p.:
|b 28cm.
|
| 440 |
0 |
0 |
|a Irwin McGraw Hill series in marketing
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
|
| 700 |
1 |
1 |
|a Ingram,
|h Thomas N.
|
| 700 |
1 |
1 |
|a Laforge,
|h Raymond W.
|
| 901 |
|
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|u www.mhhe.com
|
