Marketing : principles & perspectives
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill/Irwin,
2007.
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| Edition: | 5th ed. |
| Series: | Irwin McGraw Hill series in marketing
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| Subjects: |
| Physical Description: | xxxvi, 588p.: 28cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071108119 (pbk.) 0071108114 (pbk.) |