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Entertainment marketing & communication : selling branded performance, people, and places

Main Author:	SAYRE
Format:	Book
Published:	Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.
Subjects:	Consumer behavior -- > United States Leisure industry -- > Marketing -- > United States Performing arts -- > Marketing -- > United States Entertainment events -- > Marketing -- > United States Amusements -- > Marketing -- > United States Tourism -- > Marketing -- > United States Recreation -- > Marketing -- > United States Communication in marketing -- > United States

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