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Entertainment marketing & comm...
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Entertainment marketing & communication : selling branded performance, people, and places
Main Author:
SAYRE
Format:
Book
Published:
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2008.
Subjects:
Consumer behavior --
>
United States
Leisure industry --
>
Marketing --
>
United States
Performing arts --
>
Marketing --
>
United States
Entertainment events --
>
Marketing --
>
United States
Amusements --
>
Marketing --
>
United States
Tourism --
>
Marketing --
>
United States
Recreation --
>
Marketing --
>
United States
Communication in marketing --
>
United States
Holdings
Description
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