01145pamaa2200277 4500 0000052935 20140826090000.0 140826s2008 eng 9780132345163 (pbk.) 0132345161 (pbk.) GV188.3.U6 SAY 2008 SAYRE Entertainment marketing & communication : selling branded performance, people, and places Shay Sayre. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008. xxii, 489 p.: ill.; 23 cm. BBUS Includes bibliographical references and index Consumer behavior -- United States Leisure industry -- Marketing -- United States Performing arts -- Marketing -- United States Entertainment events -- Marketing -- United States Amusements -- Marketing -- United States Tourism -- Marketing -- United States Recreation -- Marketing -- United States Communication in marketing -- United States http://www.prenhall.com