Entertainment marketing & communication : selling branded performance, people, and places - SAYRE (Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008)
BBUS
Includes bibliographical references and index
Keywords: Consumer behavior -- -- United States; Leisure industry -- -- Marketing -- -- United States; Performing arts -- -- Marketing -- -- United States; Entertainment events -- -- Marketing -- -- United States; Amusements -- -- Marketing -- -- United States; Tourism -- -- Marketing -- -- United States; Recreation -- -- Marketing -- -- United States; Communication in marketing -- -- United States