Cover Image

Entertainment marketing & communication : selling branded performance, people, and places

Main Author: SAYRE
Format: Book
Published: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.
Subjects:
Consumer behavior -- > United States
Leisure industry -- > Marketing -- > United States
Performing arts -- > Marketing -- > United States
Entertainment events -- > Marketing -- > United States
Amusements -- > Marketing -- > United States
Tourism -- > Marketing -- > United States
Recreation -- > Marketing -- > United States
Communication in marketing -- > United States
LEADER 01145pamaa2200277 4500
001 0000052935
005 20140826090000.0
008 140826s2008 eng
020 0 0 |a 9780132345163 (pbk.)  
020 0 0 |a 0132345161 (pbk.)  
090 0 0 |a GV188.3.U6   |b SAY 2008 
100 1 0 |a SAYRE  
245 1 0 |a Entertainment marketing & communication :   |b selling branded performance, people, and places   |c Shay Sayre. 
260 0 0 |a Upper Saddle River, N.J.:   |b Pearson/Prentice Hall,   |c 2008. 
300 |a xxii, 489 p.:   |b ill.;   |c 23 cm. 
501 0 0 |a BBUS 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Consumer behavior --   |z United States  
650 0 0 |a Leisure industry --   |x Marketing --   |z United States  
650 0 0 |a Performing arts --   |x Marketing --   |z United States  
650 0 0 |a Entertainment events --   |x Marketing --   |z United States  
650 0 0 |a Amusements --   |x Marketing --   |z United States  
650 0 0 |a Tourism --   |x Marketing --   |z United States  
650 0 0 |a Recreation --   |x Marketing --   |z United States  
650 0 0 |a Communication in marketing --   |z United States  
901 |u http://www.prenhall.com 

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